13 September, 2017

The September Issue 2017

Vogue 2017 September by the Numbers @copyright 2017 Katherine Brankin


For me, the fall season starts with the arrival of Vogue's September issue. Mine squeezes into my tiny mailbox in mid-August. Usually the cover is a surprise, but this is Vogue's 125th Anniversary year so the cover was plastered all over their social media all summer. If you're really into Vogue and collect the Septembers, you can get an Anniversary edition: a boxed magazine with a painted cover that will only set you back $250.

Vogue September 2017 by the Numbers

1" thick
Weight 3 lbs
774 total pages (getting slimmer)
Cover girl: Jennifer Lawrence (this issue has 4 covers actually. Christian Dior shirt shot by Bruce Weber in black and white is the actual cover, but Vogue calls is Cover 2.)
565 pages of ads
103 pages before the First page of Contents
629 pages before the First Editorial
666 pages before the First Article (it being Oprah of course)
1 book excerpt - Manhattan Beach by Jennifer Egan. Depressing, of course.
There is a Happy Birthday Vogue section that spans 148 pages (which is basically ads with Happy Birthday plastered on them. Except for Marc Jacobs, who's in drag.) Best one: The Row - the Olsen Twin's insanely successful line - which simply said Happy Birthday in plain san serif type on the right side of a 2-page white spread.  89 companies wished Vogue Happy Birthday.

Vogue 2017 September by the Numbers @copyright 2017 Katherine Brankin

1 wedding featured, in Sicily
Tennis players profiled: 4 (yes, Anna, we know it's the US Open and we know you love tennis).
Annie Leibovitz had 4 photo shoots: 1st cover, Oprah, Nicole Kidman, and pregnant Serena Williams. Rumor has is she commands up to 3 million dollars per shoot, so do the math on how much this issue cost to produce. Two out of four subjects won't be shot by anyone else (hint - it's not J Law).
Google Home has 2 ads, and annoying little red boxes on every article that supposed to provide more behind the scenes content if you whisper the magic words into Google Home. 
Statement coats are in, fanny packs are back, Iman gets nostalgic, Brigitte Macron's legs get a full page feature. (She's the much older - teacher/student romance - wife of France's new President. Her legs - displayed in all their toned glory by rather short skirts - are the highlights of her husband's presidency.) And in case you get hungry reading - there is an article on female chefs (skinny tall things of course) that are redefining the back-of-house cut-throat abusive culture.
Vogue 2017 September by the Numbers @copyright 2017 Katherine Brankin
The September Issue sticks around for a year – it makes an awesome fall leaf press.